B2B, Mobile, Website, Customizable
CLIENT
InfluencerX – The creators choice
PRODUCT
iOS / Android mobile app Landing page
PROJECT TYPE
Commercial / Partner
ROLE
Product Designer, Web Designer
DURATION
6 months
TOOLS
Sketch, Illustrator, Photoshop, Trello
Mobby is a B2B startup that created a social network app as a product for “Influencers”, digital content creators.
The online platform provides a unique experience through native app skinned with the client brand.
– Definition of a core version with specs well defined, design and variables;
– Definition of design areas to be full customized, such as, headers, menu, splash screen, load, colours, images, etc;
– Plan with enginners the development process to generate custom apps from the Core app;
Rich knowledge about iOS and Android assets, components, and patterns. Apps stores release proccess and burocracy.
Multi-device and custom components.
Business development experience supporting a startup.
Understanding project scope, variables and opportunities
Discussion with the CEO, Wanick, the engineers team and stakeholders to define the Product features and MVP. Also were necessary weekly meetings to discuss the evolution.
Based on the product owners definitions, I benchmarked well knowed social networks, such as, YouTube, Vimeo, Facebook, Instagram, Twitter, and Google Business. The main objectives were compare the common features and understand how users manage their profile, comments and replies.
Stakeholders, selected clients who invested time and money, helped us providing knowledge about the target market, competitors features, and usability tests.
In the fisrt month some interview sessions was necessary to make sure the real user need and expectations.
Defining a clear, user-centric solution
The tests were performed in two different stages of the product development:
The Core version required efforts from enginners, client, and SEO to test and validate the customizable areas, appearence, components and specs of the product before the release. All the product specs needed to be well defined.
After defined the App Core and the Customizable areas, the developmet cycle was very optimized focusing the entire development on the design and test phase. Client used to test the app by themself.
Meeting requirements, improving user experience, interface, and more!
Meeting requirements, improving user experience, interface, and more!
The landing page was necessary to present the Startup, product features and cases. I was responsible for designing and develop the entire website.
Benchmark of landing pages for production features and price tables. Also all the guides, documentation, and contracts necessary for the apps.
Since the landing page didn’t require many updates, it was builded as static website using PHP to manage the web routes and views. Jquery, Bootstrap CSS and FontAwesome also were used in the front-end.
The feedback from CEO, Enginners, and clients was great. Only the copies was changed many times but it is part of a multitask process.
Meeting requirements, improving user experience, interface, and more!
The Core version required efforts from enginners, client, and SEO to test and validate the customizable areas, appearence, components and specs of the product before the release. All the product specs needed to be well defined.
After defined the App Core and the Customizable areas, the developmet cycle was very optimized focusing the entire development on the design and test phase. Client used to test the app by themself.
Some design artefacts of this project.
